Ferrero is reopening the gates to Willy Wonka’s chocolate factory after purchasing the discontinued Wonka brand as part of its $2.8 billion purchase of Nestlé’s confectionery business in 2018. Marking 2026 as the year of Wonka.
The new relaunch of the iconic candy brand comes the fall of 2026 as Netflix debuts a new reality competition series called, Wonka's The Golden Ticket produced by Eureka Productions. The series premiered on September 23, 2026, celebrating the 55th anniversary of the original 1971 film.
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| Wonka's The Golden Ticket logo |
How the Show Works
- The Contestants: Twelve people find Golden Tickets and bring a partner of their choice inside the factory.
- The Challenges: Pairs face physical, mental, and moral tests inspired by Roald Dahl's story and the 1971 movie.
- The Twist: Unlike the original story, contestants are encouraged to strategize, form alliances, and compete fiercely against each other.
- The Prize: Only one person wins the grand prize of $3 million, paid out as a 30-year salary.
- Special Features: The show uses an artificial intelligence recreation of Gene Wilder's voice to guide players, with approval from his estate.
- Holographic Hosts: Familiar faces like Howie Mandel, Nick Cannon, and Wayne Brady appear as holograms to host the games.
- Location: The life-sized factory set was built at Village Roadshow Studios in Queensland, Australia.
As for the new candy lineup? It all leans into the magic of the Wonka universe with fun shapes, novel flavor combinations and unexpected textures. The four candies are:
- Magic Hats: Colorful chocolate shells with creamy centers.
- PurplyPurple Tablet: a Milk chocolate Wonka bar with a purple caramel-flavored filling.
- Oompa Loompa Gummies: Gummy treats with a liquid berry-cola center.
- Magic Garden Ropes: Chewy gummy ropes with a tart lemon filling meant to represent grass blades harvested from the factory’s garden.
Ferrero’s research and development team explored new recipes, flavors, shapes and formats inspired by the Wonka world in creating the launch, the company said earlier this month. The company looked to take qualities that helped make the Wonka world distinctive and reimagine them for a new generation.
“What was important to us was to remember that, in the books and films, people loved Wonka products not only because they were zany or strange, but because they were delicious,” Gary Youren, U.K. head of R&D at Ferrero, said in a statement. “We wanted products that tasted great, with some surprising twists.”
The food industry has had a long history with Charlie and the Chocolate Factory, with the original 1971 film financed by Quaker Oats in exchange for the rights to use the Wonka name. Nestlé took over the Wonka brand in 1988, before phasing it out in 2015 following declining sales. Despite having access to the Brand's iconic treats including "Everlasting Gobstoppers", "Nerds" and "Laffy Taffy".
Ferrero has spent years revitalizing Nestlé’s candy brands, including turning Nerds into the candy aisle’s biggest hit with the introduction of gummy clusters. The company hopes to recreate some of that success with Wonka by leaning on unexpected texture combinations similar to gummy clusters.
“As we begin this exciting new chapter for Wonka, we’re inviting the young at heart to experience the imagination and unexpected delights that have made the brand so beloved, reimagined through a collection of delicious new treats,” Kelly Flaherty, cross category marketing and innovation at Ferrero USA, said in a statement.
Just recently, Entertain MINT uploaded a YouTube short titled, REAL Wonka Chocolate Factory. The video showed a more modern and advanced chocolate factory that is heavily technology influenced to our YouTube channel with remake of the classic tune "Pure Imagination" in the background sung by Timothée Chalamet who played Wonka in the 2023 film. The short received over 39 thousand views and a thousand likes.
Gene Wilder, the man who was nominated for the Best Actor in a Motion Picture Musical or Comedy in 1971 for playing Wonka in the now classic 1971 film Willy Wonka & the Chocolate Factory, is the subject of a new documentary in the works entitled, WILDER.
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The project will tell the story of his rise from comedic actor to leading man with archival footage from throughout his career. It premieres in December 2026 on PBS as apart of their ongoing American Masters series.
The new limited-edition Ferrero Wonka candy line arrives on U.S. store shelves in November 2026.


















































