Warner Bros. Discovery is Shutting Down Boomerang Streaming Service

Warner Bros. Discovery is shutting down its Boomerang subscription streaming service in September, shifting most of the service's classic animated content to Max.

After a million plus downloads of the app, one of the cheapest and most affordable streaming apps created is getting the axe hammered down on them by the powers that be.

WBD, in an email sent Thursday to Boomerang consumers, confirmed the shutdown of the service's app and website as of September 30. The Boomerang streaming service, which launched in 2017 and retailed at $39.99 per year, offers classic animation from the Hanna-Barbera and Warner Bros. catalog,  as well as other family-friendly programming.

Here’s the text from the official email:

“We’re reaching out to let you know that Boomerang will be moving to Max, and as of September 30th, the Boomerang app and website will no longer be available. The exciting news is that your Boomerang subscription will automatically transfer to Max (Ad-Free) with no change to your subscription price until further notice!  

Here’s what you need to know:

• Logging In: Starting September 30th, you can log in to Max using your Boomerang email and password.
• Kids Profile: We’ll have a Kids Profile set up in your account, allowing you to set parental controls and ratings restrictions.
• Max Content: On Max, enjoy loads of Boomerang fan-favorites with Scooby, Bugs Bunny, Tom & Jerry and more! While some Boomerang content may not be available, you’ll have access to Max’s full catalog of iconic series, hit movies, fresh originals, breaking news, and family favorites including The Amazing World of Gumball, Teen Titans Go!, Lego Batman and more.
• Billing: Throughout September, we’ll be transitioning your billing from Boomerang to Max.”

The biggest question now is how much of Boomerang’s content will actually transfer over to MAX. Observant fans will notice that some content has been disappearing from the Boomerang app over the last couple of years. For instance, the early 70’s Josie and the Pussy Cats cartoon was removed from “Boomerang” within the last year. Several Boomerang shows are already on the “MAX” service, but not all of them. Will the majority of programs provided through the service transfer over to the MAX service on October 1st, or just simply disappear?

Current Boomerang subscribers will not experience any price increase, as their subscriptions will be automatically converted to Max ad-free plans at the same cost. Additionally, subscribers will be able to use their existing Boomerang login credentials to access Max seamlessly.

This move reflects Warner Bros. Discovery’s ongoing efforts to streamline its streaming offerings and provide a more comprehensive viewing experience for its subscribers. The integration of Boomerang content into Max will expand the platform’s library of classic cartoons and family-friendly programming, making it a more attractive destination for animation enthusiasts of all ages. Ensuring that the legacy of classic animation continues to thrive.