Looking for some new Disney merchandise that’ll bring the magic home?
Yikes! Nail biting fact to know, especially for die-hard Disney and Disney Princess fanatics. Members must sign into (or sign up for) a Rewards account to get early access to the collection. The early access will last through February 13th at 5:59 AM ET. Some items are already selling out and others qualify for various BOGO deals, so grab some items ASAP!
The Disney Princess Collection at Bath & Body Works is full of mists, lotions, candle/wallflower items, and more! Due to current sales, the items range from $3.95 to $99.95.
“We’re inviting customers to experience these beloved Disney characters like never before through the power of fragrance,” said Maurice Cooper, Chief Customer Officer at Bath & Body Works.
The range spans six fragrances inspired by Ariel, Belle, Cinderella, Jasmine, Moana and Tiana. The 85-product assortment is Bath & Body Works most extensive collaboration collection yet, with products including fine fragrance mist, body wash and cream, lip gloss, candles, hand soap and sanitiser, and decorative accessories.
“This is a special moment for Bath & Body Works customers and Disney fans alike as we look to deepen the fandom for these fairytales in our most enchanting collaboration yet,” said Maurice Cooper, Chief Customer Officer at Bath & Body Works.
“Scent has the power to transform our thoughts, feelings and emotions and we’re inviting customers to experience these beloved Disney characters like never before through the power of fragrance. As we continue the momentum of successful brand partnerships, we’re committed to creating even more meaningful ways to reach and engage consumers and position Bath & Body Works at the centre of culture and innovation.” Liz Shortreed, Senior Vice President of North America & Global Softlines at Disney, added: “The Disney Princess Collection by Bath & Body Works stands apart through the distinctive qualities of each Princess, with Bath & Body Works uniquely crafting fragrances that embody their individual stories and empower fans to embrace their own inner princess.
“This collaboration exemplifies how Disney weaves its princess magic into beloved national brands, delivering fresh products that delight both existing and new customers while maintaining consumer relevance.”
Bath & Body Works officially launched the Disney Princess-inspired collection in its stores and online on Sunday, February 16th.
The SCENTS
Ariel
Sea salt breeze, golden citrus, and coral waters capture Ariel’s adventurous spirit and resilience.
Belle
Notes of rose petals, sparkling buttercup, and whipped vanilla celebrate Belle’s confidence and individuality.
Cinderella
Gardenia petals, enchanting musk, and sapphire blue amber reflect Cinderella’s kindness and determination.
Jasmine
Sparkling jasmine flower, jeweled currants, and soft woods embody Jasmine’s courage to follow her own path.
Moana
Lush green palms, plumeria breeze, and coconut water channel Moana’s bold and adventurous nature.
Tiana
The collection for Tiana was inspired by her drive to realize her dreams, according to a release about the new products. Tiana's fragrance includes notes of delicate water lily, gilded amber and shimmering bayou woods.
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| Cinderella Castle at Walt Disney World Florida |
Whether you’re drawn to Ariel’s adventurous scent or Tiana’s focused and determined fragrance, there’s something magical for everyone in this collection. From body care to home decor, these products will help you bring the magic of Disney Princesses into your world.
The Bath & Body Works Disney Princess Collection should not be limited to a short time for several compelling reasons:
Market demand indeed! It would be shocking to discover that this collection would not be back on the shelves by popular demand from consumers. Even if it doesn't ever return, at the least, it's presence would be in high demand from costumers.
Also, having a members ONLY offer available for a Limited Time seems like it would cut into potential profits. That's not exactly a wise business decision for parties involved. What if you are not a member? Missed opportunity to spend money? If this collection was around for longer than a imited time, it could solve availability issues for consumers and see daily, weekly, monthly and yearly revenue increase for both Bath and Body Works as well as Disney.
Overall, by making the Disney Princess Collection permanent, Bath & Body Works can strengthen its brand, increase customer satisfaction, and drive sustained sales growth.
The Bath & Body Works Disney Princess Collection should not be limited to a short time for several compelling reasons:
1. Nostalgia and Brand Loyalty: Disney Princesses have a timeless appeal that resonates across generations. By keeping the collection available, Bath & Body Works can cultivate brand loyalty among fans who cherish these characters.
2. Diverse Product Range: A permanent collection allows for the introduction of new products or seasonal variations, enabling continuous engagement with customers who may want different scents or products over time.
3. Market Demand: If the collection proves popular, maintaining it can meet ongoing consumer demand. Limited-time offers can often lead to disappointment among fans who may not have the chance to purchase their favorite items.
4. Collaborative Opportunities: A long-term partnership with Disney allows for cross-promotional opportunities, special events, and themed launches, further enhancing brand visibility and customer engagement.
5. Merchandising Synergy: Keeping the collection around can create a cohesive shopping experience for customers who are already purchasing Disney-themed items, enhancing overall sales.
6. Community and Experience: A lasting collection can foster a community around shared interests, allowing Bath & Body Works to host events or promotions that connect fans with their favorite characters.
Market demand indeed! It would be shocking to discover that this collection would not be back on the shelves by popular demand from consumers. Even if it doesn't ever return, at the least, it's presence would be in high demand from costumers.
Also, having a members ONLY offer available for a Limited Time seems like it would cut into potential profits. That's not exactly a wise business decision for parties involved. What if you are not a member? Missed opportunity to spend money? If this collection was around for longer than a imited time, it could solve availability issues for consumers and see daily, weekly, monthly and yearly revenue increase for both Bath and Body Works as well as Disney.
Overall, by making the Disney Princess Collection permanent, Bath & Body Works can strengthen its brand, increase customer satisfaction, and drive sustained sales growth.
